John Legend Lifts his Voice For Change
At Pop!Tech 2007, five-time Grammy award-winner John Legend moved and motivated Pop!Tech participants, weaving stories from his Show Me Campaign—a movement he launched to help eradicate extreme global poverty—in between each soulful song.
Now in a February 2 release, John joins ranks with Will.i.am of the Black Eyed Peas and director Jesse Dylan (son of Bob) in their new celeb-studded music video in support of Barack Obama. The video is a musical performance of Senator Obama’s Yes We Can speech, his “concession” speech following Senator Clinton’s win in the New Hampshire Democratic Primary.
In spite of the fact that we live in controversial times, today’s North American music scene increasingly emphasizes music that’s materialistic, sexually charged or violent, over and above music that’s politically controversial. This moving example of musicians coming together and speaking directly to their audience in order to have a positive influence, is a reversal of that trend, and regardless of one’s politics, this reversal is important.
Check out the video, and read about the backstory here.
John also recently shot and released a music video in Tanzania for the Show Me Campaign to introduce his fans to critical global issues. Watch this story of a young boy overwhelmed by the weight of the world who is asking questions and searching for answers.
The character in the video is inspired by the real life story of two young boys, Yaguine Koita (aged 14) and Fodé Tounkara (aged 15), stowaways who froze to death flying from Guinea to Belgium, on 28 July 1999. The boys were carrying plastic bags with birth certificates, school report cards, photographs and a letter to the world asking for solidarity and kindness in providing relief to Africa. Check out their letter on John’s site under the “music video & explanation” tab here.













