AIGA Throws Pop!Tech a BoNE
Pop!Tech “Artifact” Project Nominated for Best of Design in New England.
Last year at the 2006 Pop!Tech, we defied time, conventions and perhaps logical thinking to produce The Artifact.
The Artifact was a full-length book documenting the three-day Pop!Tech 2006 conference. The theme, Dangerous Ideas, inspired our objective: capture the essence of the experience. Immediately. And do that on-site, in collaboration with graphic designers and a Pop!Tech guru, and, oh yeah, print and ship the book on a deadline that tailed the close of the conference by a day or two. Could we do it? Crazy, but why not put our talent to the test, work around the clock and deploy some state-of-the-art technology. Why not?
Throughout the conference, an army of contributors (drawn from the 500-plus truly creative and insightful Pop!Tech participants) invigorated us to pull 304 pages together in real time. Participants fed us a constant stream of raw content in the form of wiki comments, blogs, digital photos, scanned notes and tablet PC sketches. Professional photographs and illustrations added an extra wow factor. At last, the complete book was pointed toward the digital printer, an HP Indigo Press 5000 with the variable printing technology to make each copy unique. Then voila! Let’s get this baby shipped to our Pop!Tech attendees—if they take the scenic route home, the book will be there when they arrive.
That’s 600 one-of-a-kind books with content created almost neck-in-neck with the experience. Got a couple more days? Edit. Print. Ship. And make dust of a dangerous deadline. (from AHA’s website).
Well, all that hard work and dangerous thinking did not go unnoticed. Pop!Tech’s Artifact has been nominated for the BoNESHOW7, AIGA’s Best of New England design competition.
The Artifact, along with the other nominated projects will be showcased at a gallery opening on June 7 2007 at MassArts’ Bakalar Gallery in Boston.
Here is a look at the book that made its way to YouTube (thanks to Aaron from Designverb for posting it!)
Finger’s Crossed! and Congrats to everyone that worked on this project!
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