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Architecture for Humanity Gets a New Logo Through Flickr Competition

March 1st, 2007 by June · No Comments


Architecture for Humanity has announced that they have selected a winning logo from their online design competition. They gathered 65 jurors from across the globe to select finalists from more than 800 entries. The coolest part of it all…the whole competition was conducted on Flickr. You can see the work of all the finalists online. And it’s really interesting to read visitors’ comments on each logo.

The winning entry was made by Oregon based designer Michael DiTullo with his simple design featuring a nice dimensional measurement reference.

Here were the criteria established by AFH:

Criteria

We are looking for a logo that will reflect both the mission and spirit of the organization. A good fit for us would include the following:

1. The logo should be able to be understood globally and inoffensive to all cultures.

2. A logo that is not overly representational as our work overlaps so many aspects of design i.e. Definitely no houses, no people, no people in houses and no houses in people.

3. Neither the mark nor the logotype would use the abbreviation “AFH.” there are too many organizations with abbreviations in the development and reconstruction world you end up getting lost in alphabet soup. Please use our full name, ‘Architecture for Humanity’ in the logotype.

4. The logo must be replicable for all Architecture for Humanity chapters. Therefore the logotype must accommodate everything from ‘Architecture for Humanity Roma’ to ‘Architecture for Humanity San Francisco.’ It is also suggested that entrants also explore chapter logos using both the local dialect and English. (ie. Architecture for Humanity Tokyo should be able to be read in Japanese and English)

5. The design should be able to be reversible and use both light on dark and dark on light.

6. The logo will be used for a myriad of print and online applications. It must be readable from use on silkscreened T-Shirts to dodgy fax machines in far off countries.

AFH following a growing trend in using sites like Flickr and YouTube to generate content such as Davos’ recent call for submissions. The competition, as it opens its doors to the outside design world, is wonderfully in line with its open-source architectural mission.

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